Car rental services in India are rebounding from the effects of pandemic and moving towards healthy growth as projected by research and markets. The industry is moving towards innovation by integrating technology, addressing environment concerns and customer preferences. Renting a car is preferred option for traveler’s looking for dependable transportation for short time as it provides flexibility, comfort, convenience and is also cost effective.
Traveler’s are now looking for unique and customised experiences and chauffeur driven car rentals are best suited for them as they are hassle free, time saving, safe, comfortable, convenient and allow flexibility. Important factors to consider while selecting car rentals includes type of vehicle, budget consideration and duration of car rentals. Growing awareness about sustainability are driving the traveler’s towards green fuel and electric vehicles. Road travel is becoming more exciting and thrilling and experiential travel is gaining popularity among young traveler’s who are looking to immerse themselves in the culture and traditions of the destination . People are looking for more authentic and engaging experiences in unexplored parts of rural India where they engage with local communities and also contributes to their economy.
The world class development of twin cities of Ayodhya and Varanasi has contributed immensely to encourage religious tourism and results are visible in increased footfall in these cities. With Indian Government’s plan to develop many other religious destinations across India, religious tourism will get a strong boost and contribute greatly to the overall economy on the country. With tourism across the country in an upward trend, demand for quality car rental services is also increasing in leap and bounds. Wellness travel is also gaining momentum across the country as more and more persons are indulging in ayurvedic and spa treatments emphasising not only on the destination but also to enjoy the pleasure on the journey to their destination resulting in rise in demand for chauffeur driven car rental services.
Though great efforts are being made to make India a world class travel destination and contribute towards overall development of economy, travel and transport industry is also facing many challenges in India. To start with, inconsistencies in state taxes makes it very difficult for planning a multi-state road trip. If this concern is addressed and a unified taxation is implemented across the country, road travel will get a strong boost and help in development of transport industry as a whole. Highways and expressways are still not considered safe for traveler’s due to design deficiencies of roads, lighting and lack of lane dividers. Lack of accommodation for drivers during long distance or outstation travel is another big concern. A greater focus on addressing these concerns will help in improving the safety and experience of traveler’s.
There are so many destinations in India that deserves to be explored on road. Lush green fields, majestic mountains, serene beaches and amazing landscapes are very pleasing for traveler’s eyes while on a road trip. Evolving trends among traveler’s can aid in exploring many untapped jewels and the key to this is to enhance customer experience for exploring these opportunities. Car rental companies are addressing this by providing pet friendly vehicles, Language proficient drivers and luggage carriers for road trips.
A vibrant growth phase lies ahead for Indian Car rental industry with changing trends and technological innovations. The journey towards a bright phase for Indian car rental industry has started and is steered by key industry stakeholders focusing on enhanced customer experience.
